A Home Business Copywriting Psychology Secret – Trigger Pain
Uncategorized June 6th, 2010If you are doing any copywriting for home business the best way to get your prospects to take action is trigger their pain!
Yeah, I know it sounds brutal but you have to do it.
It is the most effective way of writing ad copy. Copywriting is all about emotion, and emotion is what people make most of their decisions based on. They can’t help it, they throw logic out the window and go with their gut.
That’s why you always have 2 distinct choices when you write:
- Drive prospects towards pleasure
- Drive prospects towards pain
The undisputed king of home business copywriting is by far using emotional writing and examples that trigger pain.
It is simply human nature that we are more motivated to take action by avoiding pain and are more likely to actually do something about it.
Here are some examples:
“Join business XYZ so you don’t have to wake up to rush hour traffic everyday”
“Earn more money so you can afford to pay your late bills”
“Use this product so you can avoid being laughed at by your boss”
All of these statements are very negative, emotional and pain triggering examples of how you want to drive your prospects to take action.
They are situations people don’t want to have happen to them so you offer the solution with your product or opportunity that helps them avoid it.
Or you can try using pleasure triggers and examples like:
“Join business XYZ so you can make 6 figures in your first year!”
“Buy my product so you can have more personal free-time with your children.”
“Try this and sleep in everyday because your business will work while you sleep.”
These are all nice thoughts and something anyone can enjoy dreaming about, but the fact of the matter is they don’t convert for you nearly as much. People just don’t actually get up and really do anything to achieve thoughts of pleasure.
Remember, anytime you put together a sales letter, ad or promotion always drive your prospects away from pain whenever you can.
It’s going to increase you conversion ten-fold, and that’s really what copywriting for home business is all about. More conversion and more profit!
For more great ideas on copywriting for sales letters, ads and promotions check out my home business copywriting blog post and learn everything you need to know to double your conversions!
Or check out my FREE make money blog with internet marketing tips, training and support to find out how to Make Money From Home Online and make $250,000 in your first year of online business!
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